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Sundance Catalog Flagship Retail Store Opens for Business in Denver
National Expansion Planned Over Next 5 Years
SALT LAKE CITY, June 20 /PRNewswire/ -- Founded by Robert Redford in 1989 on a mountain in Utah, the Sundance Catalog Company today announced the June 22nd opening of the company's flagship retail store at Park Meadows in suburban Denver, Colorado. Noted for its apparel, jewelry and home goods offering, the Salt Lake City-based catalog and internet-retailer counts the Denver location as the first in a planned national expansion, which will include an additional 20 stores over the next 4 years.
Originally housed in the General Store at the legendary Sundance Village resort, and conceived to support what was at the time a fledgling Sundance Film Festival, the Sundance Catalog has a long and rich history. Steeped in the independent spirit and rugged individualism of the Sundance aesthetic, the Catalog has always made it a point to integrate the work of individual artists and artisans and to promote it in an authentic visual and narrative context.
"I couldn't be more pleased that this venture will go beyond residing online and in catalogs and now make a home for itself in communities," said Redford. "That Denver is the first, through this, our flagship Sundance store, is both invigorating and comfortable, a really terrific fit," he added.
Set in a sophisticated and contemporary context, the Denver flagship is emblematic of the kind of environment Sundance retail stores will bring to other communities across the country. In line with the Sundance brand's commitment to supporting an environmental sensibility, the store is constructed with an abundant use of recycled woods and a design approach that combines rusticity with contemporary architecture. Sundance focuses on recycled product in its home furnishing assortments and employs organic cottons in a number of its apparel offerings.
"With the highly successful embrace of our catalog and internet offerings, showing some 60% increase in revenue over the past 3 years, the addition of stand-alone retail stores provides the company with a platform for the power of multi-channel retail," said Sundance Catalog Company CEO Stephen Gordon. "We are extremely enthused about our entry into retail and believe our offering, our design and presentation, as well as the operations team are all amply positioned for success," he added.
Gordon, a seasoned retailer who previously founded Restoration Hardware and was its Chairman and CEO for over 20 years, grew that chain to 107 retail stores, with catalog and internet divisions.
Sundance Catalog Company headquarters and operations are located in Salt Lake City, UT. Over the past 18 years, Sundance Catalog Company has grown to become one of America's preeminent lifestyle retailers.
Sundance Catalog publishes 2 catalog titles, mailing over 35 catalogs annually. The Company has received multiple awards for notable creative, photography and Sundance Catalog offers a highly dynamic and compelling Internet site at sundancecatalog.com.
The Sundance retail division is but one of several Sundance brand entities including the Sundance Channel, the Sundance Film Festival, the Sundance Institute, Sundance Cinemas, Sundance Village Resort and the Sundance Preserve.
CONTACT: Matey Erdos
COO of Sundance Holdings, LLC
+1-801-975-5263
http://www.sundancecatalog.com
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